Condega triumphs at Intertabac 2018

Condega team

After a year of intense promotional work throughout Europe, the Nicaraguan cigar brand Condega has returned from the Intertabac 2018 fair trade, held on 21st, 22nd and 23rd of September in Dortmund (Germany), with an absolute success in its union with distributors and aficionados of the international cigar industry.

The best of the cigar business met in the must-attend annual meeting where Condega attended for the first time in its history and did it in two different spaces: with a spot at the stand of the prestigious German distributor, Wolfterz GMBH booth; and in its own booth as part of the brands owned by Gesinta International Tobacco Company, responsible for its manufacture and international distribution.

Present in Germany, Austria, Belgium, United Arab Emirates, Slovakia, Spain, Estonia, Finland, Holland, Jordan, Latvia, Luxembourg, Czech Republic, Sweden and Switzerland, the Nicaraguan premium cigar brand Condega has conquered the palates more demanding, endorsing the flag of excellent quality at an unbeatable price.

Its introduction at Intertabac predicts many more successes in the future, as new countries have shown interest to join the WEFA alliance (Water, Earth, Fire, Air), a macro-agreement that Gesinta promotes among first-class tobacco distributors whose main benefit for members is the exclusive entry into its territory of some of the major brands of premium cigars at a price that satisfies equal parts wholesale partners, tobacconists and aficionados. Among them, Polonia, Macedonia, Malta, Israel, Malasia, China, Hong Kong, Vietnam, Macao, France, United Kingdom, Portugal, Saudi Arabia, Ukraine and Japan.

To offer the best cigar at the best price is the main purpose of the WEFA alliance: a group of partners involved professionally and personally in a pioneering project of which are already part of major companies in the sector in Europe and the Middle East.

Condega has come to Intertabac supported by an unprecedented sales success because there are already thousands of cigars sold internationally, and it has been the first cigar brand that Gesinta has chosen to begin its international project.

However, Gesinta has also taken advantage of Intertabac to introduce the new brands that has developed to satisfy the tastes and economy of smokers segments that were not covered yet, which are: Umnun (tobacco from Nicaragua and Honduras), Kraken (binder and filler from Nicaragua and Indonesian wrapper), Raza (tobacco from Honduras and Nicaragua) and Don Jose (100% Nicaragua). All these brands arrived with the blessing of the Spanish market that has welcomed them into their catalogue of favourite cigar brands, surprising both tobacconists and aficionados for their unbeatable quality/price ratio. In fact, after the show, both Umnum and Kraken go on the international market: the first road to Switzerland and the Netherlands, and the second one starting to conquer the markets of Switzerland and Austria.

About Gesinta International Tobacco Company

Gesinta international Tobacco Company is a Spanish company focus on the manufacturing, importing, marketing and distributing of tobacco with more than 23 years of experience in the industry.

Founded in 1997 by Ramón Zapata, Gesinta is the first Spanish cigar company and the fifth in the general ranking just behind four multinationals. Throughout its career, Gesinta has been a pioneer in the Spanish market, developing unique and innovative projects in the tobacco industry, while participating in different segments (cigarettes, cigars, RYO, MYO, pipe tobacco, etc.) with great success in each one of them.

Gesinta has designed and marketed several brands in Spain that have grown exponentially thanks to the quality of their products, their image and a highly competitive price. In fact, the company’s flagship brand, Condega, has been Nicaraguan best selling brand within the premium segment; and in 2018 it has climbed to the Top Ten, regardless of its origin.

The first results of the Gesinta international project show that the success of premium cigar brands in the Spanish market reproduces with the same or more intensity in the rest of the countries that have opted for their incorporation.

See you at Intertabac 2019!

Condega signs three new international alliances

Quality at a good price, the main characteristic of premium Condega cigars, is the business card that let us continue crossing European borders. Now again, the countries that have succumbed to the charms of the Nicaraguan brand have been Bulgaria, Slovakia and Sweden, where our Brand Ambassador, David González, has managed to sign new distribution agreements with national wholesalers.

The fact is that consumers, distributors and tobacconists from the countries where Condega has consolidated its presence have spread the word about the benefits of a brand positioned as the most competitive in terms of quality/price ratio.

And it’s not only our own word: many cigar reviewers and aficionados from the countries where we already operate say so. We can only say you are all welcome!

Bulgaria was the first stop on this trip in which we met with our new partners Ivaylo Milenov and Pavel Angelov, from the company Transimport, a distributor that has been serving the best cigar brands since 2000. The Bulgarian market, and well as the Eastern Europe countries, is characterized by being fond of Nicaraguan tobacco, and in the case of Bulgaria, the customer’s choice is big sticks.

The agreement was marked by a surprising anecdote: Ivaylo Milenov recently travelled to Spain where, for the first time, had the opportunity to try a Condega cigar. The quality of the stick fascinated him in our country, and this alliance corroborates his enthusiasm. The agreement with Transimport also included Don Jose cigars, which will land in Bulgaria in the second half of August.

From left to right, Ivaylo Milenov, David González and Pavel Angelov.

From left to right, Ivaylo Milenov, David González and Pavel Angelov.

In Slovakia, the always hospitable Miroslav Bajtos and his son Maros, from My & mi, welcomed us into his offices in Bratislava. Bajtos is one of the most relevant figures in the premium cigar industry in Europe, and he didn’t want to miss the opportunity to participate in this alliance.

Finally, My & Mi will introduce Condega in the best Slovak tobacco shops, which will allow, on the one hand, fulfil the customer’s exigencies, and, on the other, that Spanish visitors can enjoy now their favourite brand.

From left to right, David González, Maros Bajtos and Miroslav Bajtos.

From left to right, David González, Maros Bajtos and Miroslav Bajtos.

Finally, our collaboration with Sweden will come hand in hand with the influential distributor Globaltrade, masterfully led by Srecko Pavicevic. It should be noted that 40% of the cigars sold in Sweden are of Nicaraguan origin, a source that is at the forefront of fan preferences in a country where 8 million premium cigars are consumed per year.

For the selection of Condega within the portfolio, we took into account the verdict of ten expert smokers and connoisseurs, who were invited by Pavicevic to a blind tasting. The result: 100% recommendation both in quality and competitiveness. Don’t forget that the Swedish aficionados are mostly very informed and open-minded young people, determined to try new origins and formats.

From left to right, Srecko Pavicevic, Gothenburg tobacconist and David Gonzalez.

From left to right, Srecko Pavicevic, Gothenburg tobacconist and David Gonzalez.

 

The three agreements signed respond to the strategy of Condega to offer, within the premium cigar sector, a quality alternative at an unbeatable price. Because enjoying a good tobacco does not have to be expensive.

Cover photo: Klaus Hruby, director and editor of Der Blaue Dunst.

Condega reaches the Seventh Heaven

Condega sneaks into the Top Ten of the top sellers Premium cigars in Spain of all origins and reaches the seventh place as it is deduced from the list recently published by the Spanish tobacco authorities, the institution that publishes the statistics of the tobacco market in the country during 2018. That means that, in three years only, we are now in the same division than the strongest companies in the market, and that we have surpassed prestigious brands that carry much more commercial trajectory than Condega.

The good news doesn’t stop: Condega keeps the best-selling Premium Nicaraguan brand, and it is the only brand from Nicaragua that leaks into the Top Ten mentioned above. In terms of value, Condega is ranked number 9 of the 368 brands in the Spanish market.

This exponential growth of the brand, and unprecedented in Spain, necessarily responds to a change in the mentality of Spanish consumers who have much more information about cigar origins, blends and alternative enjoyment experiences.

Currently, within the Premium cigar sector, it is not unnoticed by experts and amateurs that Nicaragua has positioned itself as the finest producer of Premium cigars in the world, and that its cigars achieve year after year the best scores in the international rankings of Best Cigar of the Year. This is just one of the most striking changes in the sector.

In a demanding and competitive market as the Spanish is, Condega get these scores means a recognition of the work and care that our company has put in the brand: exquisite customer service, meticulous quality controls in all processes, from the reception and logistics to the sales work, with one of the best trained commercial teams in the country. We are sure one of the key factors of the success of Condega is the passion that all workers that participate in Condega cycle of life in Spain, and for eight months, in the European market with our partners.

In fact, the feedback from customers and sales record of Condega in Europe make us be positive about the fact that it will soon occupy the same position, if not better, with a loyal community of amateurs and professionals that is growing at a spectacular rate.