Quality at a good price, the main characteristic of premium Condega cigars, is the business card that let us continue crossing European borders. Now again, the countries that have succumbed to the charms of the Nicaraguan brand have been Bulgaria, Slovakia and Sweden, where our Brand Ambassador, David González, has managed to sign new distribution agreements with national wholesalers.
The fact is that consumers, distributors and tobacconists from the countries where Condega has consolidated its presence have spread the word about the benefits of a brand positioned as the most competitive in terms of quality/price ratio.
And it’s not only our own word: many cigar reviewers and aficionados from the countries where we already operate say so. We can only say you are all welcome!
Bulgaria was the first stop on this trip in which we met with our new partners Ivaylo Milenov and Pavel Angelov, from the company Transimport, a distributor that has been serving the best cigar brands since 2000. The Bulgarian market, and well as the Eastern Europe countries, is characterized by being fond of Nicaraguan tobacco, and in the case of Bulgaria, the customer’s choice is big sticks.
The agreement was marked by a surprising anecdote: Ivaylo Milenov recently travelled to Spain where, for the first time, had the opportunity to try a Condega cigar. The quality of the stick fascinated him in our country, and this alliance corroborates his enthusiasm. The agreement with Transimport also included Don Jose cigars, which will land in Bulgaria in the second half of August.
In Slovakia, the always hospitable Miroslav Bajtos and his son Maros, from My & mi, welcomed us into his offices in Bratislava. Bajtos is one of the most relevant figures in the premium cigar industry in Europe, and he didn’t want to miss the opportunity to participate in this alliance.
Finally, My & Mi will introduce Condega in the best Slovak tobacco shops, which will allow, on the one hand, fulfil the customer’s exigencies, and, on the other, that Spanish visitors can enjoy now their favourite brand.
Finally, our collaboration with Sweden will come hand in hand with the influential distributor Globaltrade, masterfully led by Srecko Pavicevic. It should be noted that 40% of the cigars sold in Sweden are of Nicaraguan origin, a source that is at the forefront of fan preferences in a country where 8 million premium cigars are consumed per year.
For the selection of Condega within the portfolio, we took into account the verdict of ten expert smokers and connoisseurs, who were invited by Pavicevic to a blind tasting. The result: 100% recommendation both in quality and competitiveness. Don’t forget that the Swedish aficionados are mostly very informed and open-minded young people, determined to try new origins and formats.
The three agreements signed respond to the strategy of Condega to offer, within the premium cigar sector, a quality alternative at an unbeatable price. Because enjoying a good tobacco does not have to be expensive.
Cover photo: Klaus Hruby, director and editor of Der Blaue Dunst.